Smacko
Offering a delicious and healthy twist to everyday snacking!
Curated with real, authentic and scrumptious ingredients, our jam, jam slices, jellies and spreads indulge everyone into an unforgettable snacking experience
Setting up a new brand in the market with a lot of competition is always a challenge in itself, as there are already a lot of industry leaders in this sector.
The main challenge was to make people know that the jam we provide contains no added sugar and are free from preservatives and healthy to consume
To establish a trust for our customers to buy our products from the website.
The Approach
1. We started with introducing the brand with the major 3 usp’s like “Gluten Free”, “gelatin free”, “No Preservatives” to makr peeople aware that there are healthyoptions available for jam and jam slices in the market as well
2. By communicating about the main USP of no added sugar we made sure people trust our brand and it is consued by all the demographics as it is healthy to consume, also with that we promoted it as a travel friendly option as it has a very handy packaging and can be used while travelling very easily and hassle free.
3. After making people aware about the above points we starting promoting our products to sell it through our website making sure people trust the brand by poviding them transparency and seemless hassle free purchase experience.
4. By providing buy 1 get 1 on every smaco jam 500gm bottles and smacko jam slices we created an urge in the customers to purchase ou products.
With Smacko, Our main aim was to create an experience for the user along with where they can purchase our products from as well.
Keeping all the communication and purchase experience hassle free was the main aim of ours so the customers can make the purchase as quickly as possible and in very less amount of steps as well.
0.5M
People Reached
0.8M
Impressions Made
0.13M
Sales Recieved
Consistent efforts and practices by our marketing team led to the growth of Easy Pay in the local market and developed a trust in people. Through our approach we were able to accomplish the desired goal.
- From Zero to 569,872 acconts reached in less than 3 months.
- We implemented paid campaigns on Moto GP event in which we were able to successfully run a contest and generate 300+ entries under a week.
- 851,431 Impressions achieved
- 6.5% ROAS achieved
- Rs. 131000 sales recieved under a month
Crafting compelling narratives and fostering community engagement through dynamic online platforms, I specialize in leveraging the power of social media to elevate brand presence and tell impactful stories.
