Self Cntrd
When launching their new visual identity to the global leader in retail marketing, with over 25,000 staff. At the start of 2022, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
A single cross platform application with a harmonised UX flow that help people embrace the new identity system through interaction.
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
Self Cntrd is a luxury clothing brand, when we started working with self cntrd that challenge was to make it recognized and aware to the people, as it was a luxury clothing brand we had to cater it to a very niche audience as well.
The main challenge was to make the end user aware about the brand as it is being sold website exclusive only and to show the authenticity of the product was utmost important to gain the trust of the end user.
The Approach
1. We launched the brand and started creating awareness using raw content and videos
2. We started to promote and focus on the content more to showcase the products.
3. We started to promote the website using the influencer content which worked wonders in terms of organic reach of the brand.
4. We introduced Black friday sales during the holiday season and it was a very succesful campaign in terms of reach as welll as sales.
5. Celebrity sourcing has also played a big part in creating awareness and making the brand reach that recognition.
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Performance Marketing
3.7%
Avg ROAS
1 M+
Website Visits
278
Orders
The Outcome
Since starting with Self-Cntrd we have seen their most successful months in terms of sales, revenue, and return on ad spend.
- Return on Ad Spend (ROAS): Achieved a solid 3.7x return on our ad spend, demonstrating our ability to maximise ad efficiency and support revenue growth.
- Audience Engagement: Attracted over 1 million unique visitors to our website, which significantly increased brand exposure and nurtured customer engagement.
- Order Volume: Completed over 278 orders, reflecting a high level of customer interest and strong conversion rates, indicating the effectiveness of our strategies.
Crafting compelling narratives and fostering community engagement through dynamic online platforms, I specialize in leveraging the power of social media to elevate brand presence and tell impactful stories.
