A brand that fuels energy and confidence.
The Challenge
Take on the giants & power up Powermode.
Market Competition: Establishing a new energy drink brand in a market dominated by established players.
Audience Engagement: Creating a relatable and empowering connection with a diverse target audience.
Brand Awareness: Building visibility for a relatively new product in both online and offline spaces.
The Approach
Energised with strategy, creativity and power moves.
We partnered with Powermode to help them build a powerful brand identity and a robust digital presence that resonated with their target audience. Our comprehensive approach involved three core areas: Branding, Social Media Management, and Print Collaterals.
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The Execution /
Branding
Crafting an identity
that captures every glance.
Our collaboration with Powermode began with redefining their brand identity to resonate with their target audience. We crafted a bold, dynamic logo that symbolised energy and vitality, complemented by a vibrant colour palette that evoked excitement and positivity. The messaging focused on empowerment and energy, establishing Powermode as a symbol of confidence and action. Sleek and modern packaging designs were created to reflect the brand’s premium positioning while maintaining a youthful and approachable vibe.
The Execution /
Print Collaterals
Offline collaterals
that pack the punch.
Beyond the digital realm, we extended Powermode’s branding to offline channels through high-quality print collateral. Informative standees and hoardings were designed to highlight the energy drink’s unique benefits, making them ideal for retail promotions and events. Eye-catching posters featuring vibrant designs reinforce brand awareness and capture attention in high-energy environments.
The Execution /
Social Media
Every post
an energy surge.
To connect with a young and active audience, we developed a comprehensive social media strategy. Our content plan blended engaging visuals, relatable memes, and empowering brand messages, keeping the tone energetic and playful. We created interactive content to encourage audience participation and amplify Powermode’s visibility. Collaborations with influencers who embodied the brand’s energy added authenticity and expanded reach. Consistent community engagement fostered loyalty.
