Pocketdeal
When launching their new visual identity to the global leader in retail marketing, with over 25,000 staff. At the start of 2022, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
A single cross platform application with a harmonised UX flow that help people embrace the new identity system through interaction.
Indians love value for money and are always on the lookout for the best deals when it comes to spending. Moreover, with an individual first culture and the plethora of options available in every city, how do you decide where to go to avail the best deals? Pocket Deal launched itself into the market with a booklet of vouchers/deals/offers but later realised that it was a costly and ineffective way.
The company aimed to establish itself as one of a kind brand offering discounts on daily essential services like restaurants, spas, salons, hotels, resorts, and others of the like. Pocket deal was launched for people to avail and redeem but due to the lack of popularity, it couldn’t achieve its aim. The major challenge was optimising spends and selection of marketing channels to ensure successful implementation of a 360-degree campaign.
The Approach
Branding
Creating a distinct app with attractive deals that helps Pocket Deal to grow its business. We revamped their booklet into an app to target the customers and spread the brand’s motive.
Application Design
- From Zero to 5M App Downloads in Less than 2.5 years
- Google Published Case Study about Reaching 1 Million Retailers in 3 Months (2021)
- Introduced Jackie Shroff as Brand Ambassador
- 5 Lacs+ Registered Retailers PAN India
- 58M Transactions Activity
Performance Marketing
32%
Increases in New App users in 6 months
93.3%
Increase in Paid Members in 6 months
73.49%
Increase in Deal Redeem Activity in 6 months
- Target Location: Ahmedabad City
- 32% Increase in New App Users in a span of 6 months
- 93.3% Increase in Paid Members in a span of 6 months
- 110.9% Increase in Total Revenue in a span of 6 months
- 6.4% Increase in Avg. App Engagement Time in a span of 6 months
- 73.49% Increase in Deal Redeem Activity in a span of 6 months
Social Media & Influencer Marketing
Hitting the minds of the audience by understanding what they need, our social media focused on describing various deals and offers running around the city.
Print Collaterals
Various pamphlets and booklets were designed with vibrant colours and flash deals that can leave the audience attracted and lead them to install the app and apply for subscriptions.
