Starting a new conversation in Pharma Sector
Ostoniq is a topical cream formulated to alleviate joint pain, enhance flexibility, and improve mobility. It is designed as a natural, clinically proven solution with no known side effects, making it suitable for a wide audience, including children above three years of age.
The Challenge
Rewriting the Narrative on Pain Relief
Ostoniq faced several challenges in its journey to establish itself in the joint pain relief market. Firstly, the brand needed a distinct identity to stand out in a competitive landscape dominated by well-known players. Secondly, Ostoniq required a strong online presence to educate potential customers about its unique benefits and encourage trust. Lastly, the brand needed to engage effectively with its target audience to build a loyal customer base.
The Approach
Shaping Perceptions, Inspiring Action, and Easing Pain
To address these challenges, we provided a comprehensive strategy for branding, website development, and social media management, ensuring a cohesive and impactful approach.
The Execution /
Branding
An identity as resilient
as their product
We began by crafting a sophisticated and trustworthy visual identity for Ostoniq. Our branding extended to the packaging design, where we focused on creating a sleek, functional, and premium look. The packaging highlighted the product’s benefits, natural ingredients, and suitability for all age groups, ensuring it stood out both on shelves and in online listings.
The Execution /
Print Collaterals
Visibility that
goes beyond the screen.
We offered services for their print requirements throughout their marketing journey.
The Execution /
Social Media
Spreading
the Word (Painlessly)
To amplify Ostoniq’s reach, we created a dynamic social media strategy. High-quality visuals of the product packaging were paired with engaging content, including educational posts about joint health and the advantages of natural remedies. Customer testimonials and interactive campaigns fostered trust and community engagement, while consistent posting ensured the brand stayed top-of-mind for its audience
