North Star Automotive
When launching their new visual identity to the global leader in retail marketing, with over 25,000 staff. At the start of 2022, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
A single cross platform application with a harmonised UX flow that help people embrace the new identity system through interaction.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
To establish a strong online presence for the brand North Star Auutmotive on the internet, the vision of the brand was to inevitably create an online store which sells premium motorcycle gears and accessories from the brand Ducati, Dainese, Akrapovic & AGV.
The main challenge was to show the authenticity of the brand and how we can win the trust of the customers so that they can seemlessly go through the website and make the purchase as theaverage order value of is also a bit higher than usual.
With over 1000+ SKUs to manage and cater to the end users the challenge was also to make sure we reach to the right audience and make them aware about the brand.
The Approach
1. With an effective set of awareness campaign we started to create awareness online for the brand
2. We started leveraging social media to create a strong presence over the social media platforms to create an awareness and bring traffic on the web organically as well
3. We rolled out an advertising strategy that was flexible and adaptable to each of their new range launches
4. We implemented social media campaigns based on the events like Moto GP in which we were able to successfully run a contest and generate good amount of entries for the contest resultig in a successful campiagn
Our reliable methodology of marketing in different languages, assisted them with securing their target. With our 360 degree marketing schemes we helped them gain a nationwide awareness.
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
0.5M
People Reached
0.8M
Impressions Made
0.13M
Sales Recieved
Consistent efforts and practices by our marketing team led to the growth of Easy Pay in the local market and developed a trust in people. Through our approach we were able to accomplish the desired goal.
- From Zero to 569,872 acconts reached in less than 3 months.
- We implemented paid campaigns on Moto GP event in which we were able to successfully run a contest and generate 300+ entries under a week.
- 851,431 Impressions achieved
- 6.5% ROAS achieved
- Rs. 131000 sales recieved under a month
Crafting compelling narratives and fostering community engagement through dynamic online platforms, I specialize in leveraging the power of social media to elevate brand presence and tell impactful stories.
