Sweets to Click: A Digital Journey
Narayan Ji Gajak Wale, a heritage name in the world of traditional sweets since 1953, is known for its authentic and irresistible Gajak and other confectionery delights. From a humble thela, they’ve grown into a legacy that families trust and cherish. But even a brand steeped in tradition needs to adapt to the times.
The Challenge
Bringing Tradition to
the Digital Table
Despite their strong reputation and loyal customer base, Narayan Ji Gajak Wale faced two major challenges:
- Their goal was to bring the same timeless experience of their sweets to the digital world by creating a captivating, result-driven website.
- In addition, they aimed to explore new horizons with performance marketing, stepping beyond their successful on-ground market presence.
The Approach
Whipping Up a Marketing Strategy
We developed a strategic plan to meet their objectives, focusing on two key aspects:
- Crafting a Stunning and Functional Website:
- Designed an elegant and user-friendly website that showcased their rich history and variety of products.
- Integrated easy navigation, a visually engaging layout, and a smooth checkout process to make online shopping a breeze.
- Ensured the website was optimised for both desktop and mobile users, catering to a wider audience.
- Performance Marketing to Boost Reach:
- Implemented data-driven advertising campaigns across multiple platforms, targeting specific customer segments who appreciate premium confectioneries.
- Used creative storytelling and high-quality visuals to highlight the authenticity of their products.
- Focused on retargeting strategies to re-engage potential customers and convert interest into sales.
The Execution /
Website Development
Sweet and Seamless:
The E-Commerce Experience.
At Narayan Ji Gajak Wale, we’ve crafted an online space that mirrors the warmth and tradition of sweets. Whether you’re browsing to learn about their legacy, ordering your favourite Gajak, or simply indulging in the experience, their website is designed to make every moment as delightful as their treats.
The Execution /
Performance Marketing
Sticky Ads,
Sweeter Conversions
6.4%
Avg ROAS
20.2M+
Impressions
10.4M+
Reach
1CR+
Revenue Generated
Online Orders as Sweet as Gajak
Since starting with Narayanji Gajak Wale we have seen their most successful months in terms of sales, revenue, and return on ad spend.
- Return on Ad Spend (ROAS): Achieved a solid 6.3x return on our ad spend, demonstrating our ability to maximise ad efficiency and support revenue growth.
- Reach & Generated Revenue: From reaching 9.9 million people to generating over ₹2.4 million in revenue, our tailored campaigns helped spread the sweetness far and wide.