From Local Flavor to Online Fame
Jassi Di Hatti, a venture by the renowned Jassi De Parathe chain of restaurants, brings the same passion for authentic Punjabi flavours into the world of pickles. Specialising in homemade recipes, Jassi Di Hatti offers a wide range of pickles that embody the warmth and richness of traditional culinary heritage. With a legacy of trust and quality established by its parent brand, Jassi Di Hatti aims to add a tangy twist to every meal.
The Challenge
How to make nostalgia craveable again?
- Overcrowded Market: Standing out in India’s highly saturated pickle industry.
- Creating a Unique Identity: Differentiating in a market flooded with claims of authenticity.
- Expanding Reach: Building recognition beyond the restaurant’s loyal customer base.
The Approach
Childhood memories straight to your feed
We helped Jassi Di Hatti establish its niche by:
- Highlighting Heritage: Showcasing its authentic recipes and Punjabi roots through compelling storytelling.
- Premium Packaging: Designing eye-catching packaging inspired by Punjabi culture.
- Digital Presence: Launching targeted social campaigns to connect with diverse audiences.
- Strategic Partnerships: Ensuring accessibility via retail and e-commerce platforms.
The Execution /
Branding
Bringing Back the Charm
with Fresh Designs
We began by refreshing Jassi Di Hatti’s visual identity. A bold, culturally inspired logo was designed to reflect the brand’s roots, complemented by a vibrant colour palette of warm yellows, reds, and greens. Clean, modern typography added sophistication, while functional yet striking packaging was developed to enhance customer recall. This cohesive branding highlighted the authenticity and vibrancy synonymous with Punjabi culture.
The Execution /
Website Development
A simple yet powerful
web presence
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We designed a user-friendly website with interactive features such as menu browsing, table reservations, and order tracking. The design incorporated Punjabi-inspired elements and high-quality visuals, creating an immersive and seamless customer experience. SEO optimisation boosted the website’s visibility, driving organic traffic.
The Execution /
Social Media
Stirring Up Pickle Cravings
through Digital Content
Our social media strategy brought Jassi Di Hatti’s story to life through engaging content. Thematic campaigns celebrated special occasions, while visually rich posts highlighted the brand’s delicious offerings. Quirky food reels and interactive content, including polls and
The Execution /
Performance Marketing
Turning clicks into cravings
with precision
We boosted Jassi Di Hatti’s reach with data-driven campaigns, targeting pickle enthusiasts who value authentic Punjabi flavours. Geo-specific ads and remarketing efforts ensured visibility, turning clicks into loyal customers while celebrating the brand’s rich heritage.