Punjabi Heritage with a digital taste.
Jassi De Parathe is a celebrated chain of Punjabi food establishments, offering an authentic culinary journey that combines tradition with exceptional taste. Renowned for its hearty dishes and vibrant atmosphere, the brand pays homage to the rich Punjabi heritage, attracting food enthusiasts from diverse backgrounds.
The Challenge
Balancing old-school taste with new-school buzz.
Modernising the Brand Identity: Transforming a local favourite into a contemporary food brand without losing its cultural charm.
Building a Digital Presence: Establishing a robust online footprint to engage a wider audience.
Competing in a Saturated Market: Differentiating itself amidst numerous Punjabi cuisine restaurants.
The Approach
Make Punjabi food trendier than ever, no filter needed.
We collaborated with Jassi De Parathe to craft a cohesive strategy that reimagined its brand while honouring its Punjabi roots, ensuring a seamless connection with both traditional and modern audiences.
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The Execution /
Print Collaterals
Desi Punjabi Vibes,
Printed Right
To enhance both the digital and in-store experience, we developed a collection of print materials that captured the brand’s dynamic and lively essence. This included meticulously crafted menus that featured bold typography, striking imagery, and traditional motifs, perfectly embodying the authentic Punjabi experience. Additionally, brochures were designed and distributed locally to highlight special offers, seasonal dishes, and catering services, ensuring a tangible connection with the community while promoting the brand’s unique offerings.
The Execution /
Social Media
From feed to fame
we served it hot.
Our social media strategy brought Jassi De Parathe’s story to life through engaging content. Thematic campaigns celebrated special occasions, while visually rich posts highlighted the brand’s delicious offerings. Quirky food reels and interactive content, including polls.
The Execution /
Performance marketing
From first click to final bite,
we’re cooking up conversions.
We elevated Jassi De Parathe’s digital presence with targeted ad campaigns across social media and search engines. Highlighting signature dishes, cultural charm, and promotions, we connected with food lovers craving authentic Punjabi flavors. Data-driven strategies ensured maximum ROI, boosting engagement, online orders, and footfall, firmly establishing Jassi De Parathe as a go-to Punjabi food destination.