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202/203, 31Five, Corporate Road, Prahlad Nagar, Ahmedabad-15 (INDIA)
hello@nyasa.co.in
+91 9913344425
NPS All Website June 3, 2020

Ilika

At Ilika, we aim to bring the luxury of hair reduction services directly to you. We are dedicated to provide personalised care and utilising cutting-edge techniques to help you achieve flawlessly smooth and hair-free* skin.

  • Client

    Ilika

  • Technology

    Instagram, Facebook, Magento, Figma

  • Services

    Branding, Website Development, Social Media Management, Performance Marketing

Open Project
⬤ 01. Challenges

Challenges

Being a brand which is fairy new and the service they provide is also very rare the main challenge was to make the customer aware about what laser hair reduction is and how it works.

Another challenge was to make people trust that iika is an authentic store as people will need very firm assurance when it comes to skin.

⬤ 02. The Approach

The Approach

We initiated our engagement with this brand through a straightforward method coupled with unconventional approaches. Our marketing strategies primarily centered around building brand awareness and comprehending both the market and the target audience.

1. With an effective set of awareness campaign we started to create awareness online for the brand

2. We started leveraging social media to create a strong presence over the social media platforms to create an awareness and bring traffic on the web organically as well

3. We rolled out an advertising strategy that was flexible and adaptable to each of their new range launches

4. We implemented social media campaigns based on the events like Moto GP in which we were able to successfully run a contest and generate good amount of entries for the contest resultig in a successful campiagn

⬤ 03. Branding

Branding

We collaborated to develop a distinctive logo and cohesive branding elements that truly represent Ilika’s values. This new identity not only exudes professionalism but also builds trust, allowing Ilika to shine in the hair removal industry.

⬤ 04. Experience

Website Developement

We started by designing a fresh and user-friendly website that serves as Ilika’s digital home. This platform allows clients to effortlessly explore services and book appointments, creating a smooth experience right from the
start.

⬤ 07. Mobile Experience

Mobile Experience

⬤ 05. Performance Marketing

Performance
Marketing

0.5M

People Reached

1.8M

Impressions Made

900+

Leads

Our team rolled out focused online advertising campaigns to attract individuals actively seeking hair removal solutions. By leveraging smart data strategies, we connected with the right audience and guided them to Ilika’s
website.

  1. Expanded Reach: Our campaigns reached up to 1.5 million viewers, enhancing ILIKA’s brand visibility and market presence.
  2. High-Quality Leads: With over 900 qualified leads generated, the campaigns contributed significantly to ILIKA’s growth and client acquisition.
  3. Increased Engagement: Strategic, data-driven content improved engagement, resonating with the target audience and boosting brand loyalty.
⬤ 06. Social Media

Social Media

We brought Ilika to life on social media with beautiful profiles across major platforms. By sharing helpful content, expert tips, and inspiring client success stories, we created a community that encourages interaction and engagement.

Testimonials

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