Easy Pay
When launching their new visual identity to the global leader in retail marketing, with over 25,000 staff. At the start of 2022, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
A single cross platform application with a harmonised UX flow that help people embrace the new identity system through interaction.
To develop a feasible marketing structure for Easy Pay, our team had to go through various steps including brainstorming, creativity, market research, planning, and execution. Our experts from different departments did their best to learn about the product in detail.
Initially, Easy Pay was a new organization operated only in the rural areas of Maharashtra. Later expanding to different parts of the country, they had a long way to go through the process. For the start our motto was to inherit trust in people about brand loyalty.
Our procedure to start with this brand was a simple approach followed by some out of the league methods. Our marketing plans mainly focused on brand awareness and understanding the market and the target audience. During the pandemic, many people in rural areas were facing problems in withdrawing money. With leaflets and pamphlets in different languages we educated people about the advantages of Easy Pay by conducting ground marketing campaigns.
– With an efficient set of people, we contacted local retailers and shop owners to have Easy Pay services.
– We did targeted paid promotions in different local languages to reach out to the most adequate audience.
– By communicating in different languages, we were gradually able to make people understand about the ease and effectiveness of Easy Pay.
– Conducted surveys through which they can tie up with banks and set up a vending machine (ATMs) for the ease of people.
– Our continuous marketing over different channels helped the brand gain recognition and trust in the market and also gained them a Google certification.
– Our team helped with all-round services for the brand to gain better reach
Our reliable methodology of marketing in different languages, assisted them with securing their target. With our 360 degree marketing schemes we helped them gain a nationwide awareness.
- From Zero to 5M App Downloads in Less than 2.5 years
- Google Published Case Study about Reaching 1 Million Retailers in 3 Months (2021)
- Introduced Jackie Shroff as Brand Ambassador
- 5 Lacs+ Registered Retailers PAN India
- 58M Transactions Activity
- Designing a website that is user-friendly along with a well secured payment gateway was an important aspect we considered while planning the sketch
- We built a website that looked smart, distinct and resembled the brand while boosting the business.
5M +
App Download
1 M+
Retailers in 3 Months
58 M +
Transaction Activity
Consistent efforts and practices by our marketing team led to the growth of Easy Pay in the local market and developed a trust in people. Through our approach we were able to accomplish the desired goal.
- From Zero to 5M App Downloads in Less than 2.5 years
- Google Published Case Study about Reaching 1 Million Retailers in 3 Months (2021)
- Introduced Jackie Shroff as Brand Ambassador
- 5 Lacs+ Registered Retailers PAN India
- 58M Transactions Activity
We offered services for their print requirements throughout their marketing journey.
Offline Marketing
Reach
