Davat Beverages
Davat Beverages is a world-class beverages company. Offering more than a dozen brands, we satisfy the requirements of diverse consumers. Our operations and markets today are spread across Gujarat, Maharashtra, Madhya Pradesh and Rajasthan
-
Client
EasyPay Pvt. Ltd.
-
Technology
Instagram, Facebook, Google
-
Services
App Development, Website Development, Social Media Management, Performance Marketing, Print Collaterals, Branding
⬤ 01. Challenges
The Challenges
Davat Beverages being a household name in saurashtra region of Gujarat the main challenge is to make the brand a household name i all the parts of the country with the various product range of the beverages.
Being present in the soft drink, energy drink market which a very competetive one it requires a bit of quick which makes the name remember to people by it strong social media presence.
⬤ 01. The Approach
The Approach
Our procedure to start with this brand was a simple approach followed by some out of the league methods. Our marketing plans mainly focused on brand awareness and understanding the market and the target audience. During the pandemic, many people in rural areas were facing problems in withdrawing money. With leaflets and pamphlets in different languages we educated people about the advantages of Easy Pay by conducting ground marketing campaigns.
– With an efficient set of people, we contacted local retailers and shop owners to have Easy Pay services.
– We did targeted paid promotions in different local languages to reach out to the most adequate audience.
– By communicating in different languages, we were gradually able to make people understand about the ease and effectiveness of Easy Pay.
– Conducted surveys through which they can tie up with banks and set up a vending machine (ATMs) for the ease of people.
– Our continuous marketing over different channels helped the brand gain recognition and trust in the market and also gained them a Google certification.
– Our team helped with all-round services for the brand to gain better reach
⬤ 02. Branding
Branding
⬤ 04. Website Design
Website Design
- Designing a website that is user-friendly along with a well secured payment gateway was an important aspect we considered while planning the sketch
- We built a website that looked smart, distinct and resembled the brand while boosting the business.
⬤ 05. Performance Marketing
Performance Marketing
5M +
App Download
1 M+
Retailers in 3 Months
58 M +
Transaction Activity
Consistent efforts and practices by our marketing team led to the growth of Easy Pay in the local market and developed a trust in people. Through our approach we were able to accomplish the desired goal.
- From Zero to 5M App Downloads in Less than 2.5 years
- Google Published Case Study about Reaching 1 Million Retailers in 3 Months (2021)
- Introduced Jackie Shroff as Brand Ambassador
- 5 Lacs+ Registered Retailers PAN India
- 58M Transactions Activity
⬤ 04. Social Media & Influencer Marketing
Social Media Marketing
Driven with a social media marketing campaign which focused on revamping the spice brand’s digital presence with innovative techniques. Playing with Hinglish words and bollywood dialogues on our social media to create a lasting impression on the audience as well as generate constant engagement.
⬤ 06. Print Collaterals
Print Collaterals
We offered services for their print requirements throughout their marketing journey.
Testimonials
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™
Best Practices
“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”
Colin Lucido
UI Designer · Interactive Media™