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NPS All Website June 3, 2020

Davat Beverages

  • Client

    EasyPay Pvt. Ltd.

  • Technology

    Instagram, Facebook, Google

  • Services

    App Development, Website Development, Social Media Management, Performance Marketing, Print Collaterals, Branding

⬤ 01. Challenges

The Challenges

Davat Beverages being a household name in saurashtra region of Gujarat the main challenge is to make the brand a household name i all the parts of the country with the various product range of the beverages.

Being present in the soft drink, energy drink market which a very competetive one it requires a bit of quick which makes the name remember to people by it strong social media presence.

⬤ 01. The Approach

The Approach

Our procedure to start with this brand was a simple approach followed by some out of the league methods. Our marketing plans mainly focused on brand awareness and understanding the market and the target audience.  During the pandemic, many people in rural areas were facing problems in withdrawing money. With leaflets and pamphlets in different languages we educated people about the advantages of Easy Pay by conducting ground marketing campaigns.

– With an efficient set of people, we contacted local retailers and shop owners to have Easy Pay services. 

– We did targeted paid promotions in different local languages to reach out to the most adequate audience. 

– By communicating in different languages, we were gradually able to make people understand about the ease and effectiveness of Easy Pay. 

– Conducted surveys through which they can tie up with banks and set up a vending machine (ATMs) for the ease of people. 

– Our continuous marketing over different channels helped the brand gain recognition and trust in the market and also gained them a Google certification.

– Our team helped with all-round services for the brand to gain better reach

⬤ 02. Branding

Branding

⬤ 04. Website Design

Website Design

  • Designing a website that is user-friendly along with a well secured payment gateway was an important aspect we considered while planning the sketch
  • We built a website that looked smart, distinct and resembled the brand while boosting the business.
⬤ 05. Performance Marketing

Performance Marketing

5M +

App Download

1 M+

Retailers in 3 Months

58 M +

Transaction Activity

Consistent efforts and practices by our marketing team led to the growth of Easy Pay in the local market and developed a trust in people. Through our approach we were able to accomplish the desired goal.

  • From Zero to 5M App Downloads in Less than 2.5 years
  • Google Published Case Study about Reaching 1 Million Retailers in 3 Months (2021)
  • Introduced Jackie Shroff as Brand Ambassador
  • 5 Lacs+ Registered Retailers PAN India
  • 58M Transactions Activity
⬤ 04. Social Media & Influencer Marketing

Social Media Marketing

Driven with a social media marketing campaign which focused on revamping the spice brand’s digital presence with innovative techniques. Playing with Hinglish words and bollywood dialogues on our social media to create a lasting impression on the audience as well as generate constant engagement. 

Davat Beverages - Malty
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Davat Beverages - Mozzy
Davat Beverages - Malty
⬤ 06. Print Collaterals

Print Collaterals

We offered services for their print requirements throughout their marketing journey.

Testimonials

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