Dangee Dums
Dangee Dums is a purveyor of western dessert products. The brand began its journey on August 13, 2010 as a boutique store of high-end chocolates. Since then, the brand has pivoted to a cakery format to best exploit available growth opportunities. The brand has found its niche in democratizing consumption of high quality cakes and pastries.
Being in the bakery market there was a lot of competition and to peneterate and come on top it required something extraordinary to catch the eyes of people.
Being in such a market you always have to be on the top and to achieve that was quite a challenge as to maintain a brand presence in social media as well as make people aware about the brand.
The Approach
1. With an effective set of awareness campaign we started to create awareness online for the brand
2. We started leveraging social media to create a strong presence over the social media platforms to create an awareness and bring traffic on the web organically as well
3. We rolled out an advertising strategy that was flexible and adaptable to each of their new range launches
At Dangee Dums, we believe in creating a seamless and enjoyable online experience just for you.
Whether you’re here for information, purchase, or to connect with a community, we’ve designed our platform with your needs in mind.
0.5M
People Reached
0.8M
Impressions Made
0.13M
Sales Recieved
Consistent efforts and practices by our marketing team led to the growth of Easy Pay in the local market and developed a trust in people. Through our approach we were able to accomplish the desired goal.
- From Zero to 569,872 acconts reached in less than 3 months.
- We implemented paid campaigns on Moto GP event in which we were able to successfully run a contest and generate 300+ entries under a week.
- 851,431 Impressions achieved
- 6.5% ROAS achieved
- Rs. 131000 sales recieved under a month
Crafting compelling narratives and fostering community engagement through dynamic online platforms, I specialize in leveraging the power of social media to elevate brand presence and tell impactful stories.
