Crafting Wellness: Design Meets Ecommerce
Chikitsa is a pioneering Ayurvedic brand that specialises in herbal natural capsules, aiming to promote holistic wellness through traditional medicine. With a vision of making Ayurveda accessible and appealing to a modern audience.
The Challenge
Stand Out in a Market Full of Herbal Remedies
Chikitsa came to Nyasa Media Agency with challenges stalling their growth. We figured out that they were lacking a professional website and limited brand visibility in a competitive market. They needed to highlight the unique benefits of their herbal products while preserving Ayurveda’s essence and create a user-friendly platform to engage and retain customers.
The Approach
A Perfect Digital Formula
It began with thorough discovery and planning. We researched to understand their brand vision, values, and target audience. This collaborative effort enabled us to analyse competitor websites and identify industry standards and best practices.
- Discovery and Planning: Conducted in-depth consultations with the Chikitsa team to understand their brand vision, values, and target audience. We analysed competitor websites to identify industry standards and best practices.
- Brand Identity Development: Collaborated with Chikitsa to refine their brand messaging and visual identity, ensuring it resonated with the Ayurvedic philosophy and modern aesthetics.
The Execution /
Print Collaterals
The Essence of Ayurveda
in Packaging
We designed a suite of print collateral to complement the brand’s digital presence. This included product packaging. The print materials adhered to the same visual identity, combining natural tones and modern design elements. Each piece served to communicate the brand’s commitment to quality and holistic wellness, providing customers with a tactile connection to Chikitsa’s Ayurvedic offerings. The brochures and flyers were strategically distributed at health and wellness events, reinforcing Chikitsa’s brand presence offline.
The Execution /
Website Development
Online Apothecary with
Clean Design
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We created a visually stunning website that reflects the natural essence of Chikitsa’s products. Employed a clean, intuitive layout with easy navigation and quick access to product information and educational resources. We also integrated a robust e-commerce system for secure transactions and inventory management.
