Chikitsa
At Ilika, we aim to bring the luxury of hair reduction services directly to you. We are dedicated to provide personalised care and utilising cutting-edge techniques to help you achieve flawlessly smooth and hair-free* skin.
Being a brand which is fairy new and the service they provide is also very rare the main challenge was to make the customer aware about what laser hair reduction is and how it works.
Another challenge was to make people trust that iika is an authentic store as people will need very firm assurance when it comes to skin.
The Approach
1. With an effective set of awareness campaign we started to create awareness online for the brand
2. We started leveraging social media to create a strong presence over the social media platforms to create an awareness and bring traffic on the web organically as well
3. We rolled out an advertising strategy that was flexible and adaptable to each of their new range launches
4. We implemented social media campaigns based on the events like Moto GP in which we were able to successfully run a contest and generate good amount of entries for the contest resultig in a successful campiagn
Our reliable methodology of marketing in different languages, assisted them with securing their target. With our 360 degree marketing schemes we helped them gain a nationwide awareness.
While visualising from the very begining the whole idea was to make the website user centric from where user gets all the information regarding everything without increasing the unnecessary clicks
0.5M
People Reached
0.8M
Impressions Made
0.13M
Sales Recieved
Consistent efforts and practices by our marketing team led to the growth of Easy Pay in the local market and developed a trust in people. Through our approach we were able to accomplish the desired goal.
