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NPS All Website June 3, 2020

Eastern Europe Tour

When Eastern Europe Tour told us that they had a fantastic goal to help travellers discover the hidden treasures of Eastern Europe and Scandinavia. But they were facing a big challenge of how to attract travel agents and adventurous travellers in a busy market while showing off their unique and in depth local knowledge.

  • Client

    Eastern Europe Tour

  • Technology

    Instagram, Facebook, Magento, Figma

  • Services

    Branding, Website Development, Social Media Management, Performance Marketing

Open Project
⬤ 01. Challenges

Challenges

When Eastern Europe Tour told us that they had a fantastic goal to help travellers discover the hidden treasures of Eastern Europe and Scandinavia. But they were facing a big challenge of how to attract travel agents and adventurous travellers in a busy market while showing off their unique and in depth local knowledge.

Another challenge was to make people trust that iika is an authentic store as people will need very firm assurance when it comes to skin.

⬤ 02. The Approach

The Approach

We initiated our engagement with this brand through a straightforward method coupled with unconventional approaches. Our marketing strategies primarily centered around building brand awareness and comprehending both the market and the target audience.

1. With an effective set of awareness campaign we started to create awareness online for the brand

2. We started leveraging social media to create a strong presence over the social media platforms to create an awareness and bring traffic on the web organically as well

3. We rolled out an advertising strategy that was flexible and adaptable to each of their new range launches

4. We implemented social media campaigns based on the events like Moto GP in which we were able to successfully run a contest and generate good amount of entries for the contest resultig in a successful campiagn

⬤ 03. Branding

Branding

Our reliable methodology of marketing in different languages, assisted them with securing their target. With our 360 degree marketing schemes we helped them gain a nationwide awareness.

⬤ 04. Experience

Website Developement

We knew a great website could make all the difference, so we designed a stylish, easy to navigate site for EET. It showcased their unique experiences and made booking easy. With vibrant visuals and a fun layout, travellers could easily find their next adventure!

⬤ 05. Performance Marketing

Performance
Marketing

0.5M

People Reached

0.8M

Impressions Made

0.13M

Sales Recieved

We created effective lead magnets like travel guides and exclusive deals to entice potential travellers. Who could resist? These goodies encouraged folks to sign up and connect with EET, helping us build a solid list of eager explorers.

 

  1. From Zero to 569,872 acconts reached in less than 3 months.
  2. We implemented paid campaigns on Moto GP event in which we were able to successfully run a contest and generate 300+ entries under a week.
  3. 851,431 Impressions achieved
  4. 6.5% ROAS achieved
  5. Rs. 131000 sales recieved under a month 
⬤ 06. Social Media

Social Media

We knew social media was key to getting noticed, so we spruced up EET’s profiles across major platforms. We filled their pages with eye-catching photos, fun stories, and travel tips that made people excited to explore Eastern Europe. Regular posts, stories, and reels kept the adventure alive!

⬤ 07. Mobile Experience

Mobile Experience

Testimonials

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