Ratna Group
Ratna group is dedicated to making city life simpler , accessible and meaningful to live through its real estate developments. Ratna has amassed vast experience of over two decades through the vision and entrepreneurial spirit of Mr Jitendra Shah and now the legacy passed over to Mr Kaivan Shah with a vision to creating and developing opportunity based infrastructure realising a pie of growth for everyone involved.
Being into construction business since a long period of time Ratna Group is already an established name in the real estate market. The challenge was to maintain that brand presence and to spread more awareness as well as sell the properties.
The main challenge was to generate authentic leads to sell the commercial as well as residential property where there is already a tough competition.
The Approach
1. With an effective set of awareness campaign we started to create awareness online for the brand
2. We started leveraging social media to create a strong presence over the social media platforms to create an awareness and bring traffic on the web organically as well
3. We rolled out an advertising strategy that was flexible and adaptable to each of their new range launches
4. We implemented social media campaigns based on the events like Moto GP in which we were able to successfully run a contest and generate good amount of entries for the contest resultig in a successful campiagn
0.5M
People Reached
0.8M
Impressions Made
0.13M
Sales Recieved
Consistent efforts and practices by our marketing team led to the growth of Easy Pay in the local market and developed a trust in people. Through our approach we were able to accomplish the desired goal.
- From Zero to 569,872 acconts reached in less than 3 months.
- We implemented paid campaigns on Moto GP event in which we were able to successfully run a contest and generate 300+ entries under a week.
- 851,431 Impressions achieved
- 6.5% ROAS achieved
- Rs. 131000 sales recieved under a month
Crafting compelling narratives and fostering community engagement through dynamic online platforms, I specialize in leveraging the power of social media to elevate brand presence and tell impactful stories.
